Keeping the grit, the groove, and the genuine soul of San Francisco alive.

We don't just book acts; we weave stories through the city's rich Rhythm and Blues.

Join the Inner Circle

Born in the Back of a Record Store

SF Soul Music didn't start in a boardroom; it began in a dusty record store in the Haight with a realization that the city's R&B history was fading. We don't view music as a commodity to be sold, but as a form of historical documentation and communal ritual. Our focus is on the narrative of the sound, treating the venue's acoustics and the audience's energy as instruments just as vital as the band on stage. We exist to preserve the grit and groove that defines San Francisco's cultural identity.

Sanctuaries of Sound

We move beyond standard booking by focusing on 'The Alignment.' This involves pairing specific artists with venues that complement their sonic profile to maximize acoustic resonance. We transform industrial spaces and historic districts into listening environments where the barrier between the stage and the audience dissolves, ensuring the rhythm locks in perfectly.

The Dig for Raw Talent

Our scouting process takes us to churches, small clubs, and street corners to find vocalists who carry genuine weight in their voices. We provide a platform for local musicians to hone their craft and technical skills without compromising their artistic integrity, valuing raw expression and the 'pocket' over polished mediocrity.

Sonic Documentation

We view ourselves as archivists as much as promoters. By documenting the oral and sonic history of the Bay Area, we ensure the narrative of San Francisco soul isn't lost. From the funk legends of the Fillmore to the Latin rhythms of the Mission, we treat every performance as a piece of living history that connects the 1970s to the present day.

The Inner Circle

We encourage stepping away from screens to experience music in the room. Our community gains access to intimate, unannounced pop-up sessions and vinyl listening parties. This approach fosters a shared environment where the focus remains strictly on the audio quality and the communal vibe of the gathering.

Live Event Curation

We focus on 'The Alignment,' pairing the specific energy of an artist with the acoustics of a venue to create a sanctuary of sound. It’s not just booking a gig; it’s about dissolving the barrier between the stage and the crowd so everyone breathes as one.

Artist Development

Our process starts with 'The Dig,' scouting churches and street corners for voices with real experience. We provide a space for local talent to hone their craft and grow without ever having to compromise their artistic integrity for commercial success.

Cultural Archiving

We believe in preserving the grit and groove of the city. We actively document the oral and sonic history of the Bay Area, ensuring that the stories and genuine emotions of the local R&B and Soul heritage aren't lost to a changing landscape.

Our Sonic Footprint

We don't just book gigs; we create moments where the rhythm locks in and the crowd breathes as one. Here is how we've been keeping the true spirit of San Francisco alive, one venue at a time.

The Soul Squad

We didn't start in a boardroom; we started in a dusty record store in the Haight. We are a collective of crate-diggers, sound geeks, and history buffs obsessed with that elusive moment when the rhythm locks in. We aren't just booking gigs; we're curating vibes and preserving the heartbeat of San Francisco.

Marcus 'Vinyl' Hayes

Founder & Chief Vibe Curator

The guy who started it all. Marcus believes music is a communal ritual, not a product. He spends his days chasing the 'pocket' and ensuring every event feels like a living composition rather than just a show.

Elena Rosario

Head of 'The Dig' & Talent Scout

Elena doesn't look for polished pop stars; she looks for voices with weight. You'll find her in small clubs and churches, scouting raw talent that carries the genuine emotion and grit of the city.

Get access to intimate pop-ups and vinyl sessions where the music isn't just background noise—it's a shared heartbeat.